Tuesday, 5:41 p.m.

June 12, 1984


Dear Bond,

This letter is going to be the first in a long series of letters in which I will attempt to communicate to you a lot of the important things I have learned in the last 46 years.

I am going to try to teach you what I have learned about selling by mail, getting and staying healthy, how to get along with people, and, in general, how to have a good life without getting yourself all screwed up. There will also be stuff about sex, drugs and rock and roll! I’m going to try to write to you every day of the week (except Sunday) and spend about one hour on each letter. That way, by the time I get out of here we should have covered a lot of ground.
Also, I intend to reread these letters myself after I am finished and use them as source material for a book I have wanted to write for a long time. The book, unless I come up with a better title, will be called:
How To Be Your Own Messiah
These letters will ramble around somewhat. I’m going to try to keep the flow going so I am not going to slow down to edit these letters and, therefore, don’t expect them to be as precisely written as my ads and other writings.
Anyway, let’s get started. As you know, today is my birthday and, strange as it may seem, it hasn’t been a bad one under the circumstances. For one thing I got your birthday letter and the cards your Mom sent me and, for another, today is the first day I was able to run “the hill” non-stop. Being able to do that really made me feel good. The hill is a real son of a gun. It is very steep and, by my calculations, it is about 8/10 of a mile. I went around the hill 5 times for a total of 4 miles and, as I said, on one of those circuits (the third one), I did it running (actually it was more of a slow jog) non-stop.
You know what? When I came in here, just three weeks ago, it was hard for me just to walk once around that darn hill. And, before I am finished, I’ll bet you I can run around that hill ten times (8 miles) without stopping.
Well, anyway, this all leads me to the first and most important thing I want to write about which is improving and maintaining your health and physical fitness. I’ll have a lot more to say about this subject later but today I just want to “warm up” a little bit and tell you a few good ideas that you can start using everyday. The first thing I want to talk about is “road work”. Road work is walking, jogging and running. And, in my opinion, you should do about one hour of road work everyday of the week except Sunday. I believe the best time to do your road work is right after you get out of bed.
In fact, in my opinion, the best groove to get into is get out of bed, (early) wash your face, brush your teeth, use the bathroom, etc., and then, eat a piece of fruit (I think a banana is the best) and then hit the street! That’s it. Just get out that front door and start moving. Walk, run, jog. Keep moving for about 1/2 hour and then turn around and come back. You know, I really do believe this is the very best way in the world to start the day. It cleans you out, it settles you down and it gives you a nice glow that will stay with you throughout the day. It will also make you more clearheaded and improve the quality of your thinking. The benefits are enormous and, believe me, if you start doing this right away (like the day after you get this letter!) it won’t be long at all till you become positively addicted to your early morning workout.
By the way, this addiction is not just psychological. It is a real honest-to-God drug addiction. But don’t let that scare you. This is what’s known as a positive addiction. A positive addiction is simply being addicted to something (like exercise) that improves the quality of your life. A negative addiction, on the other hand, is being addicted to something (like cigarettes) that lowers the quality of your life. What happens when you do road work is that, after about forty minutes, your brain begins to secrete what some people refer to as “survival chemicals”. The names of these chemicals, as far as I know, are beta endorphins and norephinphrine. Some people say these chemicals are 200 times stronger than morphine and, in my opinion, the feeling you get is sort of like a good drug high except that the “high” is not artificial and you become zestful rather than speedy and, unlike a drug high, this is a high that is good for you.
If I seem to be going on and on about this it is because it is so important and it is something you can do right away! And, actually, of everything I have learned about in my entire life, this stuff about doing road work the first thing in the morning is very close to being the most important thing of all.
So I really hope you get started on this morning road work program as soon as you get this letter and I also hope it becomes a habit for all the rest of your life.
I Love You and Good Luck!
Dad
P.S. Please get me a copy of “The Joy of Running” by Theodore Kostrubala.

Well, that’s it. You’ve just read Chapter 1 of “The Boron Letters”.  Chapter 2 will follow in a few short days.
Sincerely,

Gary C. Halbert

P.S. You want to do some of your friends a favor? Have them read my book “The Boron Letters”… even if… they are not interested in marketing. Why? Because this book also deals with life… and… they will be able to benefit from these experiences.
Peace.

How Does Wholesale Dropshipping Work

Wholesale Dropshipping has become a booming business.  This business is global in nature because everywhere in the world there is some Dropshipping taking place.  It is a very simple process that retail businesses enjoy using.  The wholesale Dropshipping business has one primary function and that is to move merchandise from warehouse to customer for the retail businesses.  Because of this wholesale Dropshipping business, people all over the world can enjoy merchandise from any other part of the world.   Before the start of wholesale Dropshipping, the same merchandise was shipped by the wholesaler and again by the retailer before the customer received it.

In other words, the retail company used to order from the wholesale and then have to ship to the customer.  With the use of wholesale Dropshipping service the retailer can simply send the name and other customer information to the Dropshipping company and the wholesale Dropshipping company will send the merchandise directly to the custom.  Dropshipping has become as common as going to the post office.  Profit by the retailer is made on the difference between the wholesale price and the retail price.  Every other company at one time or another uses a Dropshipping company to deliver goods to a customer. The Dropshipping business has helped many small business owners to stay afloat.  The expenses of a company are considerably less when Dropshippers are used.

The complete shipping process for the retailer is modified and the wholesale Dropshipper redefines the shipping process.  Many jobs have been reclassified because of Dropshipping.  Some personnel have found it necessary to do other jobs than what they have been accustom to doing.

Just about every other business uses a Dropshipper to move merchandise to customers.  If you have an online business or a catalog business Dropshipping is one of the best way to get merchandise to your customer.  Dropshipping is easy and a friendly process that can be used and enjoyed by all businesses.  Dropshipping has enhanced the bottom-line for many large and small businesses The two most important things that Dropshipping helps the retailer with are, it cuts down on paperwork and it cuts out the shipping steps.

With wholesale Dropshipping a whole new world economy has become available.  The retailer can find customers all over the world any items anywhere in the world that you may have a need for or a desire for can be found online and dropshipped to you. What ever you wish to sell can be found in one form or another through the wholesale Dropshipping process. Dropshipping has become a quick and easy way to get started in e-commerce.  Two other advantages of Dropshipping are in the case of a small business no money is invested up front; and the second advantage is that there is no danger of having unsold merchandise in you inventory.  After all when you use the Dropshipping methods you purchase merchandise only when you have sold merchandise.  Therefore you do not have to worry about an oversupply of one item and an undersupply of another item when you go the wholesale Dropshipping way.

All about dropshipping

All about dropshipping

For many years businesses have use dropshipping as a means to move merchandise to customers.  It has become very popular especially with small business.  It is one of the tools that business uses to enlarge the staff and to enhance the service.  It also saves overhead expenses it saves gas and it saves time.

It just makes good sense if you are selling online, and especially if you are the only in your business, to use a drop shipper.  When you use a drop shipper you have a larger inventory to offer your customers.  Most companies do not have large warehouses to store merchandise even more so most companies cannot afford to rent or own a large storage facility.  Many companies operate from one room in the home and use drop shipping to extend the company facilities. It is a very simple process if you want to use a drop shipper to help you move your merchandise.  Some businesses have become a success because they have used dropshipping to enhance their business.  When you are using drop shipping as a means to move your merchandise or to send orders you really don’t have to leave your home.

All can be done from your computer or even a mail order catalog.  Most homes today have computers and use them to sell merchandise online.  All you have to do is send the wholesale cost of the merchandise to your drop shipper and the name and address of your customer and the dropshipping company will send your merchandise right to your customer’s door. This saves you a lot of time because you don’t have to address labels you don’t have to wrap packages and then go to the post office.  You may stay at home and do all of this from your desk.  It is much more convenient to dropship when you are getting your merchandise from the same company that is doing the dropshipping. Check with your drop shipper and become very familiar with the rules and regulations of the company. In many instances you can save money if you order larger quantities of goods from the company.  This sometimes depends on whether you are dropshipping retail or whether you are dropshipping wholesale. There are many companies who sell both retail and wholesale and will dropship for both.  Perhaps the most important thing you need to know before you start dropshipping is policies of the company.

The company policies will let you know what you can do and what you can not do.  One thing you need to consider is what you will do with the merchandise if it is returned.  Some dropship companies will not allow you to return merchandise.  Some companies who offer to do dropshipping will sale return merchandise locally.  Don’t forget to check out the dropshipper’s reputation; in addition find out how long the company has been in business.  When a company has been in business for a while you will know it by the way he does business.  If you are in doubt about a company you are considering you can check with the Better Business Bureau.

Why You Should Join the YouTube Community

Do you enjoy visiting YouTube? Whether you are interested in watching fun and entertaining movies for free or if you like making your own movies to share with other internet users, YouTube is the place for you. What is nice about YouTube is they are not only a video sharing website.  With an online community section, YouTube, in a way, can also be considered a social networking site.

When it comes to visiting the YouTube community section, there are a large number of YouTube site visitors who wonder why they should do so.  If you are one of those individuals, this is quite a normal feeling. As internet security has become a major concern, there are many individuals who are nervous about interacting with others on the internet.  When using YouTube, namely the community section, you are advised to display caution, but you should be more than safe; in fact, you will likely have a good time.

The YouTube community works by making a few groups.  For instance, one of the many groups found on YouTube is funny videos.  If you have a funny video, you can request to have it displayed in the funny video group.  If you are just a viewer, you may also be able to request to have some of your favorite videos in a certain YouTube community group, whether it is the funny video group or not.  Not only will joining the YouTube community give you easy access to a number of videos that you are sure to like, it also gives you the opportunity to start discussions with other YouTube members, namely those who are participating in or enjoy visiting the same group.

If you are interested in joining a YouTube community group, you will need to click on the “Community,” tab, which can be found at the top of the YouTube webpage. There, you will be able to choose from a long list of YouTube community groups.  As it was previously mentioned, funny videos is one of those groups.  Under all of the videos that have been added to the group, you will see a discussions section.  In a way, this section is like an online message board. There, you can post your own messages or you can respond to other messages left by other YouTube community group members.  Joining a YouTube community group is nice because it automatically pairs you up with other internet users who enjoy the same interests, at least entertainment wise, as you.

In addition to joining the YouTube community groups, if you are also interested in interacting with other YouTube members, you may want to think about visiting the TestTube section of YouTube.  You can access TestTube by clicking the “TestTube,” link, which is in small print at the bottom of each YouTube page.  Right now, YouTube is working on a program, which you can try out, that lets internet users who are viewing the same videos discuss that video. In a way, this acts as if it is an online message board, but also an online chat room.  While this feature is still in the experimental stages, it is sure to quickly become a YouTube hit.

As outlined above, YouTube isn’t just about watching and sharing videos. You can also join in on discussions that are currently taking place on the site.  If you aren’t already doing so, you may want to look into it, as it only adds to the fun and excitement of YouTube.

Work At Home Online

Work at home jobs and businesses are not at all new concepts. Child day care center, catering business, cake preparation and so on are some of the work at home businesses which are in existence for number of years. However, work at home jobs are increasing nowadays with the advent of internet.

Work at home online provides you numerous opportunities and so you can select your suitable job easily. To start work at home online job you need to have a computer with internet connection and a phone. You need to have some basic computer knowledge and ability to access the internet. Some of the home based online jobs are discussed below:

Home based agent is someone who works from home office, collecting and providing customer information, answering their questions, resolving issues, providing customer care, replying their email and so on. Most of the companies have difficulty in accomplishing customer service tasks up o their satisfaction. Hence they are willing to pay home based agents who care for customer service.

In fact home based agents earn more than that of traditional customer service agents. Work at home online customer service jobs not only benefits the employees but also the companies hiring them. Apart from quality service, the company can also save money in office rent, equipments and so on.

Virtual assistants are yet another online work at home job. Virtual assistants provide administrative and clerical services to the client company and get some compensation for their service. They also provide technical or creative support to the companies. A virtual assistant should have some educational qualification and experience. If you want to join as a virtual assistant, then you can search the internet for the list of companies looking for virtual assistants.

Online tutor is yet another online home based job which requires some skill and educational qualification. There are some internet based companies that offer help to students of various ages in various subjects. If you have adequate knowledge in advanced math, science or language, you can join any of these companies as an online tutor and can earn big income. Most of the online tutor companies provide flexible hours and so you can work conveniently in your own timings.

Data entry processing is becoming one of the most common work at home jobs. You need to fill out the forms provided by the company hiring you through online. Each form requires only a few minutes to complete and so you can earn up to $300 per day.

Since most of the companies are in tremendous need of data entry processing employees, they are ready to pay smart amount to home based workers like you. You would not require having any experience for getting this job. Most of the companies provide online training that would not be more than one day.

Medical transcription is yet another excellent work at home online job which requires some special qualification. It is important for a medical transcriptionist to understand the medical terms. Most of the companies prefer to hire experienced candidates for this work. You need to transcribe and edit the records and send it your company.

It is also important to have a good command over English language. Though little effort is required for this job, you can earn good income.

Work at home online jobs are beneficial to stay at home parents, disabled people, retired persons and college students. You can also earn full time salary provided you are ready to work for full time on regular schedules. You can also enjoy health benefits, pension and so on from the company in an online home based job.

How to Get Started on eBay

How to Get Started on eBay

Are you interested in using eBay to buy the products that you need or even sell items that you no longer want?  If you are, you will need to create an eBay account, if you haven’t already done so.  Although many automatically assume that getting started with eBay is a complicated task, it doesn’t have to be.  All you really need to do is follow a few simple steps and you should be good to go.

The first thing that you will want to do is visit eBay’s website, which is located at eBay.com.  Once you are at eBay’s website, you can then click on the link that allows you to register a new account.  At that stage, you will be brought to a signup form.  That signup form will ask you a series of questions.  For instance, you will need to enter in your full name, your address, your telephone number, as well as an e-mail address.  You will also be required to come up with an eBay screen name or sign in name, as well as an eBay password, which will be used to access your eBay account.  Once you have correctly filled out the form, you will be sent a verification email from eBay.

Once you have received eBay’s verification email and followed all of the instructions, which will help you validate your eBay account, you will be able to start using eBay right away. When you first get started, you may need to sign in to your eBay account. As previously stated, you will need to use your eBay sign in name or screen name and password to do so. For that reason, you may want to write down your sign in information and keep it in a safe place.  Once you have signed in to your eBay account, you can then do whatever you want; buy or sell.

If you are interested in using eBay to shop online, to buy, you will want to start searching for items to buy.  This can be done a number of different ways.  eBay allows you to browse through their large selection of items, by detailed categories.  You can also perform a standard eBay search or an advanced one.  Searches are more likely to give you accurate, tailored results.  When browsing or searching for something in particular, you should be able to see a large number of auction listing all on one page. The information that you will be presented with at this time is the standard, bare minimum.  If you would like more information on the item in question, such as how much shipping costs or too see additional pictures, you will want to click on the link to view the detailed sales page.  Should you like what you see, follow the instructions to buy and you will have made your first purchase on eBay!

As it was previously stated, if you are interested in selling on eBay, to make a little bit of extra money, you can also do so. The only difference is that you are required to pay small fees to become an eBay seller, unlike eBay buyers who have completely free accounts.  The amount of money that you are charged will all depend on your auctions, particularly how much you list each item for, as well as how well each item sells.  To get started with selling, you will want to click on the “sell,” link at the top of the eBay webpage. What is nice about listing items for sale on eBay it is relatively easy to do. For instance, you need to choose a category for your item, make a headline for your auction listing, write a description of your product, upload pictures of what you are selling, outline shipping costs, as well as accepted forms of payments, but everything is outlined for you, in a step-by-step matter.

Whether you are interested in becoming an eBay buyer or an eBay seller, you can do both, in as little as a few minutes.  eBay, as previously mentioned, is considered one the most shopped at online marketplaces.  For you, this means that if you are looking to make money on eBay, you should be able to do so and if you are interested in buying on eBay, you should be able to find millions of products to choose from.

Creating Online Business Opportunities

Within this article today, we will look at different ways of creating online business opportunities. There are many different ways to make money on the Internet but often it comes down to several broad categories in which you can make money.

You can sell products or services on the Internet in an Internet store to retail customers.  .  Often people will combine these two when selling on the Internet.  You can also decide to sell through eBay, which is a very big business for many people. The final way that that most people will sell on the Internet is through business-to-business selling.  Outside of that, you can also make money acting as a consultant or as a freelance writer most often.  This would probably fit under the category of business-to-business selling though because you are providing a business service to another business.

When you decide to look at creating an online business opportunity, you will want to decide upon one of these four categories that you will want to focus on.  There are many different opportunities for you but you need to know in which direction you want to look for these opportunities.

Let us focus upon people who decide that they want to sell to a targeted audience.  This would fall under either selling products or services to a retail customer.  If you find this is the route that you want to take, then you will want to find a particular segment of the Internet audience to focus upon.  To do this, do some research into finding a niche that doesn’t currently have their needs being met.  This seems like a very difficult task but if you use some these following resources you should be able to pinpoint an audience which is not being served well.  If you use either groups.google.com or groups.yahoo.com, look through their groups to see which one of these groups could be of interest to you.  If you spend time around these particular segments and listen to it what they have to say about their needs and concerns, you’ll be gaining information into how to sell to this particular audience.  This could allow you to gather information such as what competitors are out there and what competitors are doing well and what they are not doing so well.  By doing this you are developing an idea on how you can reach this particular segment so that you can position your website so you can also get some big sales.  This is just one way to help you in creating online business opportunities.

There are many other ways that you can work at creating online business opportunities.  If you need further ways to think about creating online business opportunities, visit the website www.affiliateprograms.com.  Here you will find different programs that are offered to different segments of the population. If there is a particular segment that you’re once again interested in, see what the offerings are within that segment and see where you can improve upon that.

When you are looking at creating online business opportunities, you have to keep your eyes and ears open and be constantly on the lookout for new information that you can use in promoting a product in a segment of the audience that you want to hit.  This is the fundamental key thing for Internet business as well as any other business.

Learning Copywriting

Learning Copywriting

If you are a good writer, you should be able to pick up copywriting.  The key behind copywriting is that you must understand that you’re writing in a different style and to a different audience. A good quote that will be used to start this article comes from the book The Copywriter’s Handbook, A Step-By-Step Guide to Writing Copy that Sells.  “A copywriter is a sales person behind a typewriter.” (p.1 of book mentioned above)

This is the key when you are learning copywriting.  You must learn to communicate with the audience in a way that persuades them to buy the product or service that you are writing about.  There must be an initial connection that is made or else you’ll find that you’ve lost the audience’s attention.  In this day and age, people are inundated with the number of advertisements that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realize that your writing cannot be for the entertainment of an audience now but rather to sell a product or service.

As a quick introduction to some of the important points on learning copywriting, the first key is to pay attention to the headline.  The headline is read more often than copy at an exponential rate.  If you cannot catch someone’s attention with the headline, you have wasted the rest of your sales copy.  A sales letter essentially only has about five seconds in which you can grab a person’s attention and the headline is one the most important factors in being able to pull that attention.  This is just an example of copywriting and what you must look for.

In learning copywriting, look into the works of Dan Kennedy.  He is one of the foremost experts on the subject and he has said before that he became better by continual development of his skills.  If you would like to learn more about any one of his books, look into the following title: The Ultimate Sales Letter. You will want to make yourself a lifelong student of the subject in learning copywriting because there is always something more to know.

Hopefully this article on learning copywriting has helped you. This field will seem very challenging but at the same point it is one of the more interesting fields that you can find out there.  The key to being successful and copywriting is to learn from what you do.  If you constantly read and continue to develop your skills, you’ll find that you will become a great copywriter.  It is hard within a single page to truly give you an idea of what it takes to be a copywriter but go back to the quote at the beginning of the article that a copywriter is a person who sells.  Your goal is to educate an audience in a way that persuades them.  This is the only difference between how you currently write and how you will write as a copywriter.

How to Develop Your Personal Career Development Profile

A personal career development profile is best described as you personal plan for a successful life. The personal career development profile enables you to discover your strengths, weaknesses, skills, talents, and interests. Armed with this information, you further develop your personal career development profile by determining the best career choice for you, what goals you have for your successful career, and how you will get there. The personal career development profile also helps you to discover what resources you have to help you get there.

The first step in developing a career development profile is to discover your strengths, weaknesses, skills, talents, and interests. This can be done through a number of ways. You can find books, workbooks, and websites with questionnaires that will help you discover these things about yourself. You can also enlist the assistance of a personal career development profile software or online service that will provide questions for you to answer then analyze the information and tell you about yourself.

The next step in developing a career development profile is to investigate what careers suit your personality, strengths, talents, skills, and interests. If you have chosen to enlist the assistance of a personal career development profile software or online service, this step will automatically be completed for you. If not, you can discover careers that fit your interests by searching using key words and phrases at the U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook Online.

You can also use the Occupational Outlook Handbook Online to find out more detailed information about careers chosen for you by personal career development profile software and online services. This can be a great help during your next step, which is to narrow down your choices to one career that you decide to pursue.

Once you have decided on a career that is right for you, you will need to determine what has to be done to get there. This can be discovered by visiting professional association websites related to the career that you are most interested in. This information, too, can be found at the Occupational Outlook Handbook Online. Once you know what you have to do to get there, it is time to set your goals.

When you set goals for steps to get into your chosen career, keep a few important things in mind. First, you will want to lay out not just the steps, but when you will complete that step and what resources you have to help you reach the goal. You will also need to remember that you are not just trying to get into the door of your chosen career. If you are happy staying in an entry level position for the rest of your life, feel free to stop there. But most of us want more success than that.

When you are outlining the goals for your personal career development profile, you want to include all of your goals for reaching the top most level of your chosen career field. These goals will act as your timeline for your career. Outline what degrees you will need, how you will get them, and how many years you anticipate between promotions based on your growing level of education. Keep the goals reasonable, but don’t make them so easily attainable that you become lazy.

Now that you have your goals, you are finished with the development of your personal career development profile. Keep this important tool as you work your way into and up in your chosen career. If you ever find yourself doubting your position in your career or your career choice, revisit your personal career development profile to get yourself back on track.

Uploading Your Videos to YouTube

Uploading Your Videos to YouTube

Are you interested in uploading any videos that you may have made to the YouTube website?  YouTube is a website that is often referred to as a video sharing website.  It allows internet users, like you, to upload and share any videos that they have made.  With a large number of members and site visitors, having your video or videos displayed on YouTube is likely to get your videos thousands of views!

If this is your first time uploading a video to the YouTube website, you may be wondering exactly how you can go about doing so.  The good news is that uploading videos to YouTube is a relatively easy process.  YouTube not only gives you step-by-step instructions on how to upload your videos, but they also provide you with video uploading tips; tips that will not only make it possible for your videos to be uploaded, but tips that will also help to improve their quality.

If you have used YouTube before, even just to watch videos, you likely already know that you need to have a YouTube account before you can start uploading and sharing your videos.  Registering for you a YouTube account is not only free, but it is also easy.  You only need to answer a few personal questions.  For instance, you are asked your name, your zip code, the country you live in, your email address, your birth date, and your gender.  Once you submit the registration form, you will be sent a verification email. Once you have followed the instructions in that email, you should be able to start uploading videos to YouTube right away.

Before uploading your video to the YouTube website, you will need to get it on your computer.  Once you have done so, you will want to review it. This can be done with a movie editing software program.  Should you wish to edit your video before submitting it to YouTube, now is the time to do so.  When editing your YouTube video or saving it, YouTube encourages to you save it as a .Divx or .Xvid file.  They also suggest making sure that your audio is in the .mp3 format.  Once you have officially saved your video on your computer, you can begin to upload it to the YouTube website.

The first step is to make sure that you are signed into your YouTube account.  Once you are, you will need to click on the “Upload Videos,” link, which can be found at the top of the YouTube website.  You will then be brought to a page where you will be asked to describe your video. YouTube requests that you are descriptive as possible.  Once you have entered in as much information about your video as you can, you will then need to click on the “Go Upload a File,” link.  This will allow you to select a file from your computer; the file that contains your recently saved video.  Once you have selected the right video, your video will automatically start uploading, after have confirmed your actions.

Speaking of the uploading process, you will find that the amount of time it takes for your video to upload to the YouTube website will vary.  The larger your video file size is, the longer it will take for your video to upload to the YouTube website. In all honesty, YouTube states that it could only take a few minutes, but that it could also take as long as an hour.  In addition to the size of your video file, the type of internet connection you have will also have an impact on your upload times. For instance, if you have a dialup internet connection, it will take longer for your videos to upload than it would if you had DSL or cable internet.

YouTube states that within twenty-four hours of your video being uploaded, your video should appear listed under the correct category, as well as appear in YouTube video searches.  This is when your videos will start seeing the most views, as many internet users search for videos that meet their interests.